A clear and reasoned strategy is management’s prescription
for doing business, its road map to competitive advantage, its game plan for
pleasing customers, and its formula for improving performance. Companies don’t
get to the top of the industry with illogical strategies, copy-cat strategies,
or timid attempts to try to do better. Only a handful of companies can boast of
hitting home runs in the marketplace due to lucky breaks or the good fortune of
having stumbled into the right market at the right time with the right product.
“A goal without a plan is just a wish.”
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