Blue-Ocean Strategy - A special Kind of Offensive

A blue-ocean strategy seeks to gain a dramatic and durable competitive advantage by abandoning efforts to beat out competitors in existing markets and, instead, inventing a new industry or distinctive market segment that renders existing competitors largely irrelevant and allows a company to create and capture altogether new demand. In other words a blue-ocean strategy offers growth in revenues and profits by discovering or inventing new industry segment that create altogether new demand.

Always remember even in the calmly blue ocean, we are never knew what are waiting us inside.....
Be prepared before you jump in, make sure you are fully equipped and fully capable. Recheck your oxygen and swimming suit because it will be your last hope. Stay calm and believe on your effort. Never forget to Tawakal.

“Allah Pe Jab Tawakal Hota Hai Na, Tou Mushkil Kaam Bhi Ahsaan Ho Jata Hai.”

― Umera Ahmed, Shehr E Zaat