Vision/Mission + Objective + Strategy = Strategic Plan

Vision – portrays a company’s aspiration for its future.

Mission – Describes its purpose and its present business.

Objectives – Organization’s performance target which the specific results management want to achieve.

Strategy – Setting task drive to organization’s goal.

Developing a strategic vision and mission, setting objectives, and crafting a strategy are basic direction – setting tasks. They map out where a company is headed, its purpose, the targeted strategic and financial outcomes, the basic business model, and the competitive moves and internal action approaches to be used in achieving the desired business result.

 

 “In preparing for battle I have always found that plans are useless, but planning is indispensable.”
― Dwight D. Eisenhower